- One “Best Chinese Children's Picture Book Award”: The award winner will receive US$20,000 along with a trophy. Should the author and the illustrator be different persons, the prize money will be shared equally. The organizer will purchase 1,000 copies of the award winning book to schools for education and reading promotion purposes.
- Four “Outstanding Chinese Children's Picture Book Awards” (subject to the quality of entries): The award winners will each receive US$5,000 along with a trophy. Should the author and the illustrator be different persons, the prize money will be shared equally.The organizer will purchase 500 copies of each award winning book to schools for education and reading promotion purposes.
The prize money and the purchase of 3,000 copies of the winning books are sponsored by the Tencent Charity Foundation.